In addition to the passenger transport, advertising on the hull of the airship will be offered. For advertisers, this is new innovative way to promote their product. By the airships very nature, they are imposing, they are dynamic, they move in low altitude in front of and over crowds, attracting and holding people’s attention. It is argued that airships are one of the most powerful, cost effective, ways to promote products or brand at any event. In addition, supporting ventures will be the establishment of an Airship Club and an online Merchandising Shop which will sell airship memorabilia and related Gold Coast souvenirs all matrixed into the official website.
The Gold Coast will be the only region in Australia where the airship will operate, therefore to ride in it, one will have to visit the Gold Coast.
The Commonwealth Games in April 2018 is an obvious target for this venture.
The Gold Coast 2018 Commonwealth Games (GC2018) will be the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. As the first regional Australian city to ever host a Commonwealth Games, the Gold Coast will celebrate a great Games in a great city leaving great memories and great benefits for all. The city will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will herald a new era in the region’s growth and maturity. The GC2018 brand embraces the three pillars of – The Place, The Event and The Sport. On 4 April 2018, over 6,600 athletes and team officials from 70 nations and territories will converge on the Gold Coast for an 11 day sporting and cultural event.
Australian Commonwealth Games Association. 2016. Australian Commonwealth Games Association. [ONLINE] Available at: http://commonwealthgames.com.au/. [Accessed 24 October 2016].